Digital Marketing and CRM Lead

Location: melbourne
Salary: Base salary tbc + 12% super
Job Type: permanent
Contact: Lucy Garrido
The Business
Our client, Solbari, is Australia’s leading sun protection brand, helping people enjoy the outdoors safely through premium UPF 50+ clothing, hats and accessories. Purpose sits at the heart of the business, with Solbari committed to improving awareness of sun safety and skin cancer prevention while delivering exceptional products and customer experiences across Australia, the USA and UK. As a B Corp certified, values-led organisation with a growing international footprint, Solbari offers the opportunity to join a collaborative team where digital, customer and commercial thinking can have a genuine impact.
 
The Role
We are seeking a commercially minded and highly organised Digital Marketing & CRM Lead to take ownership of digital content, email marketing, CRM and customer lifecycle activity across its three key markets; Australia, USA and the UK. Sitting at the intersection of brand, digital, eCommerce and performance, this is a broad, hands-on role combining creative execution with customer data and commercial insight. You will translate brand campaigns into engaging digital experiences, manage the email marketing program end to end and lead the strategy behind CRM, segmentation, automated journeys and loyalty. This role will suit someone who enjoys being close to the detail while also thinking strategically about how to acquire, retain and reactivate customers and ultimately increase customer lifetime value.
 
Core Responsibilities
  • Own the execution of digital marketing activity across email, website, CRM and other owned channels.
  • Translate brand and campaign briefs into effective digital assets while maintaining a consistent customer experience.
  • Manage the digital content and email calendars across Australia, USA and UK.
  • Build, schedule and deploy promotional, campaign, lifecycle and automated email communications.
  • Personalise communications based on customer segment, market, behaviour and lifecycle stage.
  • Develop and optimise automated customer journeys including welcome, browse abandonment, cart abandonment, post-purchase, replenishment, VIP and win-back programs.
  • Lead CRM strategy across customer acquisition, retention, re-engagement and churn reduction.
  • Own the loyalty program end to end, including mechanics, tiering, rewards, communications and commercial performance.
  • Build and maintain customer segmentation using purchase behaviour, engagement and lifecycle data.
  • Design and execute A/B and multivariate testing across creative, subject lines, offers, segmentation and send timing.
  • Monitor email deliverability, database health, consent compliance and sender reputation.
  • Analyse CRM and email performance across revenue, engagement, retention, repeat purchase and customer lifetime value.
  • Translate data and campaign performance into actionable recommendations and ongoing optimisation.
 
Key Requirements
  • 5-8 years' experience in CRM and digital marketing within the retail space
  • Highly experienced in CRM, lifecycle marketing, email marketing or retention and loyalty, ideally within eCommerce, retail or a direct-to-consumer environment.
  • Hands-on experience using an email or marketing automation platform such as Klaviyo
  • Strong experience building customer segments and automated lifecycle journeys.
  • Experience with loyalty or customer retention programs will be highly regarded.
  • Strong analytical capability with the ability to interpret performance data and turn insights into commercial recommendations.
  • Experience with reporting and analytics tools such as GA4 and platform-native reporting.
  • An understanding of HTML/CSS for email would be advantageous.
  • Excellent attention to detail and strong organisational and project management capability.
  • Confident written and verbal communication skills.
  • Comfortable working autonomously and managing multiple campaigns and priorities across international markets.
  • A balance of creative thinking and commercial curiosity, with a genuine interest in improving the customer experience.
 
How To Apply
This is an exciting opportunity to take genuine ownership of CRM, email and loyalty across a growing international consumer brand, with the ability to directly influence customer engagement and commercial performance.
 
If you are passionate about customer lifecycle marketing, enjoy combining creativity with data and want to work with a purpose-led brand making a meaningful impact, we would love to hear from you.
 
Click on the link to apply now or reach out to Lucy Garrido at lucyg@sde.com.au for further questions.

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