Marketing Director

Location: melbourne
Salary: $200000 - $280000 per annum
Job Type: permanent
Contact: Natalie Rogers
About the company:
Signature Hospitality Group is Australia’s leading sports bar and casual dining hospitality group behind The Sporting Globe, TGI Fridays and Varsity. With a rapidly growing venue network and continued expansion into new markets, the business is looking for a senior marketing leader to shape the next phase of growth.
 
About the role:
The Marketing Director will lead a team of 20 marketing and creative professionals across the full brand portfolio, with responsibility for brand strategy, commercial performance, customer growth, campaigns, partnerships and team leadership. You will set the strategic direction, build capability, create structure and ensure strong execution across a fast-paced, multi-site environment.
The role requires someone who can move easily between high-level strategy and hands-on delivery, while influencing franchise partners, venue teams, agencies, suppliers and commercial partners.
 
Key responsibilities:
  • Own brand strategy and positioning across The Sporting Globe, TGI Fridays and Varsity
  • Lead annual brand plans, campaign calendars and marketing budgets
  • Drive marketing for new venue openings, new markets, refurbishments, menu launches and NPD
  • Successfully lead the launch of new venues and future licensed brands
  • Oversee major campaigns and tentpole activity across the group
  • Lead PR, media relations and agency partnerships
  • Build strong relationships with franchise partners and guide local area marketing
  • Maximise supplier marketing contributions and commercial partnerships
  • Lead major sponsorships and sporting partnerships
  • Own marketing performance, sales contribution, ROI and budget effectiveness
  • Lead, mentor and develop a marketing and creative team of 20
  • Build a high-performance culture with clear accountability, strong collaboration and energy
  • Partner closely with senior leaders across Operations, Commercial, Development and Finance
 
About you:
You will already be operating at Marketing Director, GM Marketing or equivalent level, within hospitality, leisure, multi-site entertainment/retail business.
You will bring:
  • Proven experience at Marketing Director/GM Marketing level, within hospitality, leisure, multi site entertainment/retail businesses
  • Strong commercial acumen and a clear focus on sales, margin, visitation and ROI
  • Strong stakeholder management skills, particularly with franchise partners or distributed networks
  • Experience leading and developing large, high-performing teams
  • Experience negotiating supplier deals and leveraging commercial marketing contributions
  • Exposure driving highly successful major sponsorships and partnerships
  • Strong emotional intelligence and the ability to empower and develop emerging leaders
  • High energy, resilience and a willingness to lead by example
  • The ability to balance strategic thinking with hands-on execution
  • A genuine passion for hospitality, entertainment and sport
  • Flexibility to travel interstate as required
 
Why join the team:
  • Lead marketing across a portfolio of established and emerging hospitality brands
  • Shape the future direction of a national business in growth mode
  • Lead a large, talented marketing and creative team
  • Influence brand, customer, commercial and growth strategy
  • Work across new openings, partnerships, sponsorships and major campaigns
  • Join an energetic, entrepreneurial environment where marketing has a direct commercial impact
 
How to apply:
Should this opportunity be of interest, click APPLY or contact Lucy Garrido at lucyg@sixdegreesexecutive.com.au

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