Digital Marketing Specialist

Location: melbourne
Salary: Base + Super + Bonus
Job Type: permanent
Contact: Maisie Sheffield
About New Era
New Era is a global lifestyle brand at the meeting point of sport, fashion and culture, with a 100-year heritage. It works with the world’s biggest sporting organisations and with athletes, artists, musicians and creators. In recent years it has grown beyond headwear into a full lifestyle brand covering apparel and accessories. In Australia and New Zealand, New Era is speeding up its direct-to-consumer growth and investing in how it connects with its community online.
The team values ownership, working together and continuous improvement. It’s a fast-moving, growing environment where people are encouraged to bring ideas, challenge convention and help build the processes for the next stage of growth.

About the Role
As Digital Marketing Specialist, you’ll lead New Era’s move to bring CRM and email marketing in-house and drive customer acquisition, engagement and retention across owned and paid digital channels. You’ll own the CRM and lifecycle program end to end, turning product drops, sporting moments and key retail trading periods into targeted, high-performing campaigns that grow the audience and drive revenue.
Based in Melbourne and reporting to the Head of Digital, this is a hands-on role with real scope to shape how the brand talks to its customers. You’ll also be the day-to-day lead for New Era’s agency partners across search, social, display and affiliate, and you’ll build the program’s structure, cadence and best practice as it grows.
Key responsibilities include:
  • Owning the CRM calendar, and planning, briefing, building and deploying EDM campaigns in Klaviyo across product launches, collaborations, sporting moments and key retail trading period.
  • Managing customer segmentation, audiences, flows and automated lifecycle journeys
  • Building personalisation strategies that lift engagement, conversion and revenue
  • Growing the database and improving new customer acquisition, retention, repeat purchase and customer lifetime value, including support for loyalty and VIP programs
  • Testing and optimising CRM campaigns to continuously improve performance
  • Leading day-to-day agency management across SEO/AEO/GEO, SEM, Paid Social, Display and Affiliate, including channel briefs aligned to launches and campaigns
  • Reviewing channel performance and ROAS, challenging agency recommendations and advising on budget allocation
  • Tracking channel spend and budgets, and producing regular reporting with clear, actionable insights
  • Working with Ecommerce, Merchandise and Creative teams to make sure campaigns are commercially aligned
  • Building scalable processes across CRM, reporting, budgeting and agency management as the function grows in-house

About You
You’re a proactive digital marketer with a strong CRM and email background, who takes ownership and gets things done without needing a prompt. You’re comfortable working at pace, spotting growth opportunities and building structure where it doesn’t yet exist.
You’ll bring:
  • 3+ years’ experience in CRM, ecommerce or paid digital marketing, ideally within retail, sport, lifestyle or consumer brands
  • Strong hands-on experience with Klaviyo (or a comparable CRM platform) and EDM
  • Proven skills in customer segmentation, automation and lifecycle marketing
  • Experience managing agency partners, channel budgets and performance reporting
  • A working knowledge of paid and organic digital channels, with exposure to GA4, Meta Ads Manager, Google Ads or Search Console
  • A commercial, data-led approach, with confidence analysing performance and turning insight into action
  • High standards of execution, accountability and attention to detail, ideally gained in a larger, established business
  • Ecommerce or direct-to-consumer experience (preferred)
  • A tertiary qualification in Business, Marketing, Digital or similar (preferred)
  • Agency candidates looking to move in-house are encouraged to apply

Culture & Perks
New Era trusts its people to take ownership, test ideas and deliver results. You’ll join at an exciting point in its DTC journey, with the chance to build the CRM function in-house and help shape the wider digital marketing program.
Perks include:
  • An attractive package including bonuS
  • Access to exclusive brand events and product perks
  • Career growth within an iconic global brand

How to Apply
Click APPLY or contact Maisie Sheffield at Six Degrees Executive at maisies@sde.com.au for a confidential discussion.

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