Product Marketing Manager
About the Business
Processing over 2 billion transactions per years in over 100 countries, our client is a global giant in business payments. Ranked by Forbes as one of the most innovative companies in the world, this company is looking to further grow and cement its local positioning. They are ambitious and hungry to further define their brand in the market and deliver outstanding customer experiences, with a strong focus on customer acquisition.
About the Role
Reporting to the Marketing Director, you will drive the product marketing strategy across a portfolio of complex products during a period of positive transformation. You will lead cross functional efforts in the creation of compelling positioning and go-to-market strategies to accelerate purchase decisions and drive product adoption. The role will be instrumental in driving product penetration, revenue growth and customer satisfaction. You will define the product and industry level value propositions for net new and current audiences to help solve business challenges of segments the organization is building solutions for. With a relatively immature product marketing function in place currently, this role provides the successful candidate with an opportunity to truly shape the strategy during a period of retain and defend. You will embody the voice of the customer, bringing it into feedback loops to support product delivery, and deliver adopter programs to determine viability of new releases. Critically, you will leverage data driven insights to develop value propositions aimed at driving product penetration, revenue growth and customer satisfaction, in line with business objectives. In addition, you will conduct regular sourcing and analysis of competitive intelligence to ensure timely response to changing market conditions including recommendations for changes to pricing, packaging, promotions and partner offers.
About You
You are a degree qualified, savvy marketing manager, with a proven track record of working across complex organisations and delivering results through others. You have deep knowledge across the B2B landscape, understanding how B2B businesses work, the nuances of their longer lifecycles and how to influence multiple key decision makers through smart marketing. . With experience in product marketing activities to meet market needs, you have a wealth of examples in creating winning products to improve the customer experience, reduce friction and drive improved engagement. You thrives on planning, process and data-driven marketing, and bring a test-and-learn mindset to your work. This role is highly visible and will need a best in class stakeholder manager to influence discussions and strategies at the highest levels across the business. You will be challenged in this role, and be expected to challenge others.
How to apply
Click on the APPLY button or contact Michelle Young on (03) 8613 3526 for a confidential discussion. If this role doesn’t sound quite right for you but you are open to hearing about new opportunities in Marketing or Digital feel free to get in touch or jump on to the website and sign up for our job alerts!
Processing over 2 billion transactions per years in over 100 countries, our client is a global giant in business payments. Ranked by Forbes as one of the most innovative companies in the world, this company is looking to further grow and cement its local positioning. They are ambitious and hungry to further define their brand in the market and deliver outstanding customer experiences, with a strong focus on customer acquisition.
About the Role
Reporting to the Marketing Director, you will drive the product marketing strategy across a portfolio of complex products during a period of positive transformation. You will lead cross functional efforts in the creation of compelling positioning and go-to-market strategies to accelerate purchase decisions and drive product adoption. The role will be instrumental in driving product penetration, revenue growth and customer satisfaction. You will define the product and industry level value propositions for net new and current audiences to help solve business challenges of segments the organization is building solutions for. With a relatively immature product marketing function in place currently, this role provides the successful candidate with an opportunity to truly shape the strategy during a period of retain and defend. You will embody the voice of the customer, bringing it into feedback loops to support product delivery, and deliver adopter programs to determine viability of new releases. Critically, you will leverage data driven insights to develop value propositions aimed at driving product penetration, revenue growth and customer satisfaction, in line with business objectives. In addition, you will conduct regular sourcing and analysis of competitive intelligence to ensure timely response to changing market conditions including recommendations for changes to pricing, packaging, promotions and partner offers.
About You
You are a degree qualified, savvy marketing manager, with a proven track record of working across complex organisations and delivering results through others. You have deep knowledge across the B2B landscape, understanding how B2B businesses work, the nuances of their longer lifecycles and how to influence multiple key decision makers through smart marketing. . With experience in product marketing activities to meet market needs, you have a wealth of examples in creating winning products to improve the customer experience, reduce friction and drive improved engagement. You thrives on planning, process and data-driven marketing, and bring a test-and-learn mindset to your work. This role is highly visible and will need a best in class stakeholder manager to influence discussions and strategies at the highest levels across the business. You will be challenged in this role, and be expected to challenge others.
How to apply
Click on the APPLY button or contact Michelle Young on (03) 8613 3526 for a confidential discussion. If this role doesn’t sound quite right for you but you are open to hearing about new opportunities in Marketing or Digital feel free to get in touch or jump on to the website and sign up for our job alerts!
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Back to Job Details
- Contract Type permanent
- Reference BH-23660
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Industry
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Salary$140000 - $160000 per annum
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Contact Name
Michelle Young
Product Marketing Manager
Job Application
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