CRM Manager

Location: melbourne
Salary: $110000 - $120000 per annum
Job Type: permanent
Contact: Jo Krause
About the company:
Our client is one of Australia's most vibrant Sporting and Events providers comprising of Racecourses, Leisure Groups, Hotels and Club venues across Melbourne. With over 2500 employees in various roles across the business, this is a great opportunity to take the next step in your CRM career and join a thriving business.

Projects and Remit:
  • Drive customer engagement program through strategic and targeted personalisation programs, growing the membership base and providing value to existing members
  • Building out CRM membership program across segmentation across the customer lifecycle - loyalty and post purchase journeys etc and drive frequency and growth across the events & hospitality venues
  • Built out key offers / campaigns throughout the year that are segmentation and drive engagement
  • Needs to be comfortable with the hands-on aspect of building journeys, deploying EDMs where required
  • Manage, coach and mentor 1 direct report
  • Build out more sophistication on reporting,  engaging metrics, membership numbers, frequency, lifetime value etc

Ideal Candidate:  
  • 3-5 years experience 
  • Needs to be comfortable driving strategy and leading the direction but being hands on
  • Must be able to articulate / present their experience well to broader business and senior leadership team
  • Strong influencing skills
  • Subject matter expert across CRM space
  • Good cultural fit for the business as there are lots of events for people to get involved with
  • Salesforce marketing cloud (advantageous)

To find out more information feel free to call Jo Krause on 03 8613 3512 or use the apply now button. If this role doesn't sound quite right for you but you are open to hearing about new opportunities across our digital roles, feel free to get in touch or jump on to the Six Degrees website to sign up for job alerts.
Apply now