Program Manager - Digital Communications and Social Media

Location: melbourne
Salary: Base + 10.5% Superannuation
Job Type: permanent
Contact: Maisie Sheffield
Our client
Our client is driven by the purpose to create a better future for Australian fruit growers. They do this by improving orchard productivity and grower profitability, creating export market opportunities, promoting industry interests, delivering new varieties to commercialisation and connecting growers nationwide. This organisation is both a national peak industry body for fruit growers, and the owner of the one of world’s leading fresh produce brand, in over 100 countries. Our client is looking for a digital communications professional to join their team on a part-time basis. 
 
The role
Reporting to the Head of Communications and part of a dynamic communications team, you will champion the use of digital and online channels to support engagement with local and international audiences by:
  • Developing and executing the digital communications strategy
  • Crafting engaging written content for weekly industry e-newsletter, industry print publications, social media and digital channels and website
  • Reinventing and repurposing knowledge resources and content to optimise their digital delivery and ongoing use
  • Developing, executing and measuring delivery of digital campaigns and programs
  • Growing the website to be the leading industry knowledge hub for growers, consumers, industry stakeholders and broader audiences
  • Continue to grow, improve and champion the digital communications toolkit for the organisation, its partners and members
  • Develop a deep understanding of the best use of social media channels within the industry, to drive engagement and effectively communicate challenges, opportunities and key priorities to APAL target audiences
  • Work with the member data management function to develop tools and profiles to improve targeting of communications and understanding of member needs and interests
 
About you
  • Tertiary qualifications in digital communications, marketing, or related discipline
  • At least 3 years in digital communications including strategy and campaign planning
  • Demonstrated experience as a communications professional or journalist
  • Highly developed written and verbal communication skills
  • Experience using Adobe creative suite, Canva, WordPress and MailChimp
  • Demonstrated experience in designing digital content, including experience using InDesign and Photoshop, and experience with managing the development of multi-media assets (especially video and/or animatics desirable)
  • Ability to communicate complex matters in a creative, simple and engaging way
  • The ability and desire to work cooperatively with others in a team
 
Culture
A collegiate team of highly capable, motivated, experienced professionals, this small team has been recruited from big corporate to deliver a growth agenda for our members and business. Open to Full-time or Part-time for the right candidate, this is a dynamic work environment, where a combination of intelligence, a sense of humour, passion, empathy and hard work are valued traits. Work/life balance is also valued with flexible work arrangements in place for the team.
 
To apply
Should this opportunity be of interest to you click on the APPLY button above to submit your application.
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