Customer Lifecycle & Retention Marketing Manager

Location: melbourne
Salary: $130000 - $150000 per annum
Job Type: permanent
Contact: Jo Krause
About the company:
Six Degrees have partnered with a globally recognised business that has a widely used online and on demand fitness product used by thousands. They help people to transform their health and fitness journey by giving them access to a team of world class experts. 

Role Overview:
The Customer Lifecycle & Retention Marketing Manager is responsible for creating, executing and evolving the strategy for customer re-engagement and retention for our client. 

Projects and Remit:
  • Lead the strategy for re-engagement, retention and activation across email and in-app channels
  • Ensure cross-functional alignment on the strategic plan for re-engagement and retention and provide input into broader business strategic plans
  • Build the capabilities of the customer engagement platform, ensuring features and value is being optimised and a deep technical knowledge of the platform is maintained
  • Work with the Product and Development teams to ensure that the platform structure and architecture works seamlessly across the organisation and captures all the required information at key points in the customer life-cycle
  • Gather and analyze data to identify patterns, behaviors and opportunities
  • Proactively identify and lead strategies for the retention of key customer cohorts and segments
  • Define the customer re-engagement and retention goals and leading a cross-functional team across Brand, Content and Product to execute
  • Manage and executing a program of 1:1 communications that includes weekly engagement drivers, always-on and triggered/automated communications
  • Apply a continual cycle of test-and-learn to drive growth and performance improvements

Ideal Candidate:
  • 5+ years’ experience in CRM, Customer Engagement or Customer Retention
  • Deep hands-on knowledge of customer engagement platforms 
  • Experience in mobile first, B2C or subscription business
  • A confident and articulate communicator capable of inspiring strong cross functional, team and partner/supplier collaboration
  • Insights led, customer-focussed digital marketer, who is adaptable and excels in a fast-paced environment

How to apply:
To find out more information feel free to call Jo Krause on +61 3 8613 3512 or use the apply now button. If this role doesn't sound quite right for you but you are open to hearing about new opportunities across our digital roles, feel free to get in touch or jump on to the Six Degrees website to sign up for job alerts.
Apply now