Media Manager
About the AFL
As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.
A day in the life
The primary purpose of this role is to oversee and manage football media communications regarding the AFL and AFLW competitions, football related matters (operations, umpiring, MRO, tribunal, fixturing, game analysis) and relevant business-related communications to all key stakeholders, including internal, traditional, and new media, AFL media, clubs, players, supporters. The role will also work closely with the AFL Football Operations Department.
Please visit www.afl.com.au/careers/our-organisation
We are proudly a WORK180 endorsed employer for women, to see the great benefits that the AFL offers, please visit https://work180.com/en-au/for-women/employer/afl
The Perks:
• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
• AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!
COVID-19
We care deeply for our people at the AFL with our primary focus being to provide a safe and healthy workplace for all. We strongly encourage and support all AFL team members to be vaccinated (including by receiving booster doses as recommended by the Relevant Authority and/or ATAGI). I n addition, we’re committed to utilising other preventative health and safety measures as appropriate and/or as directed by Relevant Authorities to reduce the risk of contracting and transmitting COVID-19 in our workplaces.
How to apply
Click on the APPLY button or contact Lauren Madden at Six Degrees Executive on (03) 8613 3547 for a confidential discussion. Six Degrees Executive are proudly the exclusive partner for this talent search assignment.
The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.
We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.
Aboriginal and Torres Strait Islander peoples are encouraged to apply.
As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.
A day in the life
The primary purpose of this role is to oversee and manage football media communications regarding the AFL and AFLW competitions, football related matters (operations, umpiring, MRO, tribunal, fixturing, game analysis) and relevant business-related communications to all key stakeholders, including internal, traditional, and new media, AFL media, clubs, players, supporters. The role will also work closely with the AFL Football Operations Department.
- Support and lead the football communications team
- Partner with, support, influence and provide communications advice to the EGM Football Operations, GM Football, GM Competition Management and Head of Umpiring
- Manage football related issues in a timely, effective, and efficient manner
- Develop, leverage, and maintain strong relationships with key media outlets and senior journalists constantly driving awareness of the national competitions and decision making
- Develop proactive communications approaches and narratives in line with football and AFL/ AFLW strategy
- Develop, build and empower each of the football communications team’s skills, knowledge, and experience to drive high performance
- Providing advice to clubs, state bodies and partners on football communications management issues
- Ensure the procurement of national media coverage, peripheral media opportunities and mainstream media exposure generates positive publicity for both competitions and the AFL
- Sound knowledge and experience of news and editorial management, including a strong understanding of media channels and news cycle
- Ability to work in and lead/motivate a dynamic team, with a proven resilience in a high pressured, fast paced and issue rich environment.
- Proven ability to develop and implement strategic communication plans and an understanding of brand risks and issues management
- Experience in managing media and broadcast relationships – digital, print, radio, social media and television broadcast
- Track record of delivering end to end communications building audience and engagement through multiple media channels
- Exceptional presentation and communication skills with experience in writing for a variety of audiences
- Understanding of the football industry, along with passion for public affairs and sport
- Effective project management skills, including managing competing deadlines
- Demonstrated capacity to work in a complex stakeholder environment
- Communications, journalism, PR or other relevant qualification regarded highly
Please visit www.afl.com.au/careers/our-organisation
We are proudly a WORK180 endorsed employer for women, to see the great benefits that the AFL offers, please visit https://work180.com/en-au/for-women/employer/afl
The Perks:
• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
• AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!
COVID-19
We care deeply for our people at the AFL with our primary focus being to provide a safe and healthy workplace for all. We strongly encourage and support all AFL team members to be vaccinated (including by receiving booster doses as recommended by the Relevant Authority and/or ATAGI). I n addition, we’re committed to utilising other preventative health and safety measures as appropriate and/or as directed by Relevant Authorities to reduce the risk of contracting and transmitting COVID-19 in our workplaces.
How to apply
Click on the APPLY button or contact Lauren Madden at Six Degrees Executive on (03) 8613 3547 for a confidential discussion. Six Degrees Executive are proudly the exclusive partner for this talent search assignment.
The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.
We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.
Aboriginal and Torres Strait Islander peoples are encouraged to apply.
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Back to Job Details
- Contract Type permanent
- Reference BH-25132
- Industry
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SalaryBase Salary + Superannuation
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Contact Name
Lauren Madden
Media Manager
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