Channel Marketing Manager

Location: melbourne
Salary: Salary + 15% bonus based on business and personal performance
Job Type: permanent
Contact: Lucy Garrido
ABOUT THE COMPANY
Our client is a global consumer goods business that introduces disruptive innovation to the industry whilst holding category captaincy across their retail network. With a key objective to communicate the brand’s unique value proposition, whilst optimising customer experience and acquiring market share, challenging the status quo every step of the way, the business has solidified themselves as a premium brand in market.  
 
THE ROLE
Reporting into the Head of Brand Manager, The Channel Marketing Manager is responsible for market segmentation and targeting through developing and leading category go-to-market plans and strategies in line with product category positioning, driving market share acquisition and customer advocacy while meeting commercial targets.
 
KEY RESPONSIBILITIES
  • Working with the Head of Brand Marketing and Brand Marketing Manager to co-create, communicate and deliver the ANZ brand strategy and annual marketing plans.
  • Manage a dedicated team of Channel Managers (5) aligned to product categories and the ANZ product roadmap to identify and develop category positioning strategies in line with segmentation strategy that present the greatest market share growth opportunities
  • Leverage consumer insights to design and implement brand segmentation and targeting strategies including category positioning and brand messaging to build brand consideration and new user acquisition and expansion
  • Work with Product Marketing Manager and Strategic Account Managers, align continuity in all go-to-market plans against strategic initiatives, commercial objectives and resource availability
  • Work with direct report and cross functional stakeholders to implement relevant governance and continually refine the framework to commercialise their go-to-market strategy plans.
     
SKILLS / EXPERTISE REQUIRED
  • Significant senior level marketing and commercial management leadership experience (8+ years)
  • Experience successfully leading a team
  • Strong negotiation skills and ability to think on your feet
  • Experience in sales, commercial marketing roles that require strong influencing skills
  • Experience working with brand partnership and managing key commercial relationships
  • Ability to sell a broad vision and engage people along the way
  • Ability to work cross functionally with multiple stakeholders
  • Excellent written, presentation and communication skills
  • High attention to detail, organised, ability to multi task and work under pressure
  • Passionate about marketing and communication
  • Solutions focussed, positive attitude
 
CULTURE
Internally, the team enjoy a culture driven by quality, innovation, and exceptional customer experience. The business is proud of their collaborative culture and their investment into learning and development, celebrating wins, building strong teams and career development.
 
HOW TO APPLY
Click on the APPLY button or contact Lucy Garrido at Six Degrees Executive on (03) 8613 3564 for a confidential discussion.
Apply now