Shopper Marketing Specialist - FMCG

Location: melbourne
Salary: $100K - $120K + Super + Bonus
Job Type: permanent
Contact: Natalie Rogers
About the company
Our client is a well-known global FMCG business that enjoys category leadership in Australia.  The business is recognised as a centre of sales excellence globally and as such, enjoys complete autonomy over strategic and creative decision making. The culture is defined by a strong entrepreneurial spirit, which pushes the boundaries and thrives on challenge.  Committed to their people, they offer excellent flexibility, career training and development that may lead to ongoing opportunities. This is a high performing business that is focussed on employing the best talent in the market to deliver on the business' clear vision for success. Due to continued growth an investment, there is now an opporutnity to join the business in a newly created role, the role will aim to lift the weight off the shoulders of senior people internally and provide more independence in driving conversations and strategies. 
 
About the role
The Shopper Marketing Specialist will be responsible for maximising shopper influence as point of purchase and unlock wins for the business, retailer and shopper. You will lead the journey of reinventing the shopper marketing function, moving it towards a more category and consumer-centric approach to drive strategy and growth. You will have the opportunity to work across their total portfolio of products and activate across all channels (Coles, WW, Indies) both online and instore from briefing through to post implementation analysis. 
 
Skills and Expertise
  • Prior experience in Shopper or Trade Marketing and activation - either agency or client side 
  • Tertiary qualified (Commerce or Marketing preferred)
  • Experience in Coles and Woolworths retail environment is ideal but not essential 
  • Knowledge of IRI/Nielsen scan or shopper data analysis
  • Background in agency activation and shopper messaging
  • Strong ability to build relationships with commercial, agency and retailer partners
  • Able to apply shopper insights into TTL activities
 
Culture
The organisation has a strong, positive and highly engaged culture, coupled with a strong track record of team development and career progression.

The role will best suit a naturally curious, commercially minded and insights driven individual. You will be passionate about reading the stories that data tells and turn these into engaging and easy to understand, actionable insights. You will have strong attention to detail, problem solving skills and a solution focused nature. You will enjoy working within a fast-paced and collaborative environment with the ability to manage conflicting priorities within a fast paced and dynamic role, and pride yourself on your ability to influence and build strong relationships both internally and externally (e.g. With agency partners / retailers).
 
How to apply
Click on the APPLY button or contact Natalie Rogers on (03) 8613 3577 for a confidential discussion. If this role doesn’t sound quite right for you but you are open to hearing about new opportunities in Marketing, Retail or Digital feel free to get in touch or jump on to the website and sign up for our job alerts!
Apply now