Marketing Communications Lead

Location: melbourne
Salary: $110000 - $130000 per annum
Job Type: permanent
Contact: Michelle Young
Utilise your B2B experience to drive the marketing agenda for this global market leader selling and servicing the best equipment in the world - on land, at sea, in construction, mining and industry
  • Reporting to Head of Marketing, join a talented close knit team
  • Community minded, family values led organisation
  • Clayton office location, with hybrid working
 
About the Business
Our client is the sole dealer for a global marketing leading brand within the equipment vertical.  They are part of the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, they have been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Their innovative products and services, backed by this global dealer network, provide exceptional value that helps customers succeed.
 
About the Role
Reporting to the Head of Marketing, this newly role is responsible for the end-to-end planning and execution of the marketing communications program with a key focus on digital customer engagement - including multi-channel product and service advertising campaigns, website management, SEO/SEM, email, social media, video content and display advertising for the business.  You will lead and develop the strategic go-to-market activity to deliver targeted acquisition and lead nurture programs across multiple business units, as well as lead in person customer activities such as trade shows, community events and roadshows.  Other responsibilities include:
  • Build, plan and implement the marketing communications plan in line with the group marketing strategy and organisational corporate strategy
  • Responsible for multi-channel campaign management
  • Planning and executing digital campaigns including social media platforms
  • Planning, implementing and managing the online content strategy for all business websites
 
About You
You are a degree qualified, digitally savvy marketing specialist with experience across the B2B landscape.  Although open to your industry background, experience across industrial manufacturing or automotive would be highly advantageous.  With deep experience in launching go-to-market plans and developing new propositions, you have multi-channel experience and love utilising customer insights to drive strategic outcomes.   You have strong stakeholder management skills – you are at ease presenting to senior executives, as you are with engaging with an external agency.  This role plays a critical part of a small team who are collaborative, supportive and have a one-team mindset. 
 
How to apply
Click on the APPLY button or contact Michelle Young on (03) 8613 3526 for a confidential discussion. If this role doesn’t sound quite right for you but you are open to hearing about new opportunities in Marketing, Retail or Digital feel free to get in touch or jump on to the website and sign up for our job alerts!
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