Trade Marketing and Events Specialist

Location: melbourne
Salary: Base salary + 11% super
Job Type: permanent
Contact: Lucy Garrido
About the Company:
Our client is a global innovator, helping farmers by delivering world-leading tech-enabled products, enabling them to operate responsibly, productively, and profitably.  They are a market leader with their devices & systems.  The company invest in research and development and strive for excellence through continuous improvement. They are committed to outstanding quality and service, and to manufacturing & packaging their products sustainably.
 
About the role:
This key role as Trade Marketing and Events Coordinator will focus on driving and elevating the in store presence and experience with all major retail partners nationally, in line with the broader retail excellence strategy. Leveraging off data insights and performance analytics, you will design merchandise layouts to drive optimal stock turns and financial performance. In addition to this, you will coordinate over 50 events, small conferences through to large trade shows, ensuring brand consistency and in line with the broader marketing and retail strategy.
 
Key Responsibilities:
  • Develop and implement the merchandising strategy
  • Develop effective retail merchandising design structures for major retail partners nationally to improve shelf presence, stock turns and optimal financial performance
  • Manage with the key account team retail performance within the vendor managed retail program
  • Ownership of retail performance monitoring and event metrics and reporting
  • Maintain the annual program of events and integration with the annual marketing plan
  • Maintain POS retail support collateral and resources
  • Maintain the marketing collateral resource inventory (brochures, publication, displays, technology, uniforms etc)
  • Provide support as an active member of the sales and marketing team i.e. at field days, in store etc.
  • Provide active support where needed across the broader team, a willingness to jump in to ensure all broader objectives are met collaboratively
 
About You:
  • 3+ years' experience in trade/retail marketing, with a strong focus on retail merchandising and design
  • Proven experience utilising data and insights to develop the trade marketing and merchandising strategy
  • Some event management and project management experience
  • Strong communications skills and the ability to influence and collaborate with cross functional stakeholders, both internally externally
  • Curious mindset and willingness to learn
  • Excellent time management and multi tasking skills
  • A professional or personal connection to regional Australia and agriculture/farming
 
Benefits:
When you join our terrific client, a global leader in tech-enabled products for the farming/agriculture sector, you will step into this key strategic national role with the support of a terrific manager, the stability of a secure and growing company, and a competitive salary package, including base, commission, company car & super.  You will enjoy a great team culture with an entrepreneurial spirit, autonomy, a contemporary corporate office and onsite parking.
 
How to apply:
Click on the APPLY button or contact Lucy Garrido on (03) 8613 3564 for a confidential discussion. If this role doesn’t sound quite right for you but you are open to hearing about new opportunities in Marketing, Retail or Digital feel free to get in touch or jump on to the website and sign up for our job alerts!

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