Consumer taste trends in the FMCG sector

By Maya Wettenhall

Published on 01-01-2013


100 celebrity chefs, restaurateurs and food lovers around the United States have compiled a list of top trends for 2013, so are we likely to see these same trends in Australian consumer tastes?

Every year FMCG manufacturers invest millions of dollars in R&D and innovation to ensure they are trend setters in the industry, and with the release of the top ten food trends for 2013, it looks like the coming year is no exception.

Here are the top trends:

1.    Sour gets its day: Fermented cherry juice and sour beer? In 2013, yes, as food palates move beyond sweet, salty and fatty to tart, acidic, and bitter.

2.    Chefs watch your weight: Chefs are changing their habits and exchanging their butter and bacon for broth and beets. The result, better-for-you food that actually tastes good.

3.    Asian infiltrates American comfort food: The spicy and fresh flavors of Thailand, Vietnam, and Korea will give consumers a new take on comfort food.

4.    Veggies take over the plate: No longer prepared as just a side or salad, vegetables will get their chance to star as the main dish.

5.    Kids' menus grow up: Mac and Cheese and chicken nuggets take a backseat to kid-friendly versions of adult dining options.

6.    American artisans save you a trip to Europe: With the emergence of local artisans budding in cities across America, why fly to Paris when you can go to Philly? Foodies can think globally, but travel locally.

7.    Small plates for me only: Small plates for sharing will be replaced with smaller, singular servings of meat, veggies, or starches - for a truly customized dining experience.

8.    Savory fruit: Look for fruit used with savory flavors, incorporated as a touch in appetizers, soups, and meat dishes.

9.    No diner left behind: From gluten-free to vegan, more and more restaurants will offer all-inclusive menus and services to accommodate all eaters.

10. Popcorn is THE snack of 2013: Sweet or savory, the all-time favorite (and healthy) snack will pop up everywhere - in ice cream, as croutons.

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