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FMCG leading the Facebook marketing revolution

By Maya Wettenhall

FMCG Leading the Facebook Marketing Revolution

Earlier this year Online Circle released the Australian Facebook Performance Report. The report provided insight into the success some organisations are having with their brand Facebook pages.

Strategically, organisations use Facebook to build their fanbase and maximise fan engagement, and as the report shows, some industries are utilising this social media platform more than others. Leading the Facebook marketing revolution, is the FMCG Sector with two of the top industries being from FMCG.

The report claims their success is due to effectively leveraging their promotional expertise from traditional media to online. Through promotional activity, posing questions, and online interactive games, many brands saw substantial fanbase growth during the month of January.

The table below shows the performance of the top 10 Snackfoods brands.

Rank

Brand

Fans 

Fan Growth

Growth %

 1

Pringles Australia

 491.003

 21,057

 4.4%

 2

 5 Gum Australia & NZ

 383,727

 6,501

 1.7%

 3

Chuck (Chupa Chops)

 144,103

 737

 0.5%

 4

Cadbury Dairy Milk - Australia

 143,223

 10,173

 7.3%

 5

Samboy Chips

 125,472

 860

 0.7%

 6

Cheezels

 121,108

 3,112

 2.6%

 7

Streets Golden Gaytime

 103,325

 6,422

 6.4%

 8

The Natural Confectionary Co.

 95,856

 1,042

 1.1%

 9

Ferrero Chocolates Australia

86,696

 9,499

 11.5%

 10

Tic Tac Australia & NZ

 82,006

18,244

 24.9%

 

 

What success have you had with Facebook?

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